Touching Christmas Adverts

There’s a relatively new Phenomenon on the telly in these days before Christmas. Have you noticed over the last few years, there has begun to be an informal competition for the most clever/touching/dramatic narrative Christmas advert? Two penguins competes with an extensive Christmas table from a budget supermarket and a chain stores marauding fairies and a carrot driving an articulated lorry (where have the Christmas angels gone?). There are stories to tug at the heart strings and hint at the Christmas that everybody wants: A cosy treacly family time where everyone gets the present they want, the food is plenteous at the table, the logs are burning on the fire and all’s well with the world.

Could anyone dare criticise this sort of sentimentality without risking the accusation of being Scrooge like? Well, I suppose one could point out that it won’t be the Christmas experience of many in the world, even in our own country, this year. And What I think we have to pinch ourselves and bear in mind is that all adverts have only one goal really: the stores want to make money out of us this Christmas. The point about Dicken’s A Christmas Carol was not that there should be no brakes on the generosity, for He who had all things gave them up for our sake.

Now I enjoy a good advert like the rest of us, and I certainly don’t want to give this reflection a “Bah humbug” headline; but if I was to single out one aspect of a Christian Christmas that might be distinctive, then it might be to reflect upon our generosity. I have no doubt that we’ll all be generous to family and friends; but what about generosity to the unlovely and the “undeserving”? When preaching about generosity, Jesus said “For if you love only those who love you, what reward do you have? Don’t even the tax collectors do the same?” Matthew 5.46) “Freely, freely you have received; freely, freely give” (Matthew 10.8)

I want us all to have thoroughly enjoyable Christmas: good cheer all round. Nonetheless, perhaps we who remember that Christ was given freely by God to the world can also think: What gifts can I give this year, which are generous and freely given, to those who are in need, and without any strings attached at all? For this is truly to honour the Christ Child and the spirit of Christmas.

We will be honouring the Christ Child through the many church based activities in the run up to Christmas across our church communities. We would love to share this with you all and would love to welcome you especially at our Christmas Carol, and Nativity services and at services on Christmas Eve for Midnight Mass and on Christmas Day.

May I wish every blessing for the coming Holy Season.